Darren O'Neill

Recently I have taken an interest in Bing, Microsoft’s new search engine which they intend to replace live.com. It is due to go live in America in early June and hopefully worldwide not too long after. The big challenge Microsoft face now is getting us all to use the service; their biggest competitor Google dominates the online search arena. They have become synonymous with online search, so much so that the word Google is now used as a verb.

I love Google; I use pretty much all their products, attended Google Developer Day in London last year and admire their contributions to open source software. Like the vast majority of people I use google.com everyday for search and couldn’t live without it. However I also love choice so I hope Microsoft make a real alternative – currently we have Yahoo and Live and both are inferior to Google for various reasons.

At the very least if Microsoft only make a small slash in the market it should encourage Google to innovate even more and incorporate any of the good features Microsoft bring to the table.

To see a video of Bing in action click here.

Tags: Bing, Google, Microsoft, search engine, Yahoo